Who We Are

With over 40 years of combined leadership experience at leading brands including
Adidas, New Balance, Fila, Woolrich, and Bogner — Sport Culture Advisors helps brands, retailers, and manufacturers accelerate performance and scale globally.

Brian Mangione

Barbara Clark

What We Do

Sales Strategy & Structure

Build sales teams, territories, and channels that drive revenue.

Marketing & Brand Growth

Position your brand, define your voice, and go to market with impact

Licensing & Intellectual Property

Expand through licensing while protecting your brand assets.

Product & Sourcing Advisory

Develop products and supply chains built for scale.

Results & Experience

Trusted by Leading Global Brands

Our Track Record

Built $30M+ revenue structures

Guided brands through successful global launches

Increased client sales by 25–50% within 12 months

Testimonials

“Sport Culture Advisors transformed our sales model — we saw growth within weeks.”

VP of Sales, Global Activewear Brand

 

"Being part of this incredible sports culture has truly transformed my perspective to achieve more than I thought."

 

A Satisfied Athlete

"I can't say enough about the outstanding service I received from your company. Their team went beyond our expectations."

Evelyn Harris

Ready to Grow Your Brand?

Let’s build your strategy together.

Frequently Asked Questions (FAQ)

Partnerships & Engagements

Do you offer long-term or short-term consulting?

Both. We design flexible engagements—whether it’s a focused project like a licensing strategy or a long-term advisory relationship to support ongoing growth. We’re also open to multi-year contracts, acting as an extension of your team to ensure consistency and scale.

Can you act as an incubator for new businesses or opportunities?

Yes. Beyond traditional consulting, we partner with companies as an incubator — helping to launch new concepts, scale them strategically, and then transition them to a larger business entity when ready.

Do you take equity in the brands you work with?

Typically no. Our focus is fee-based consulting and advisory services. However, we’re open to discussing creative structures depending on the project.

How involved are the founders in each engagement?

Every client works directly with the founding partners, Barbara Clarke Ruiz and Brian Mangione. We don’t pass you off to junior consultants; you get our expertise and hands-on leadership at every stage.

Do you collaborate with outside partners or agencies?

Yes. We frequently work alongside PR firms, marketing agencies, manufacturers, and investors to bring the right resources together for your brand’s success.

Services

What types of companies do you work with?

We specialize in activewear, sportswear, outdoor, and lifestyle brands, as well as retailers and manufacturers looking to scale globally.

Do you only work with apparel brands?

No. Our expertise extends to footwear, outdoor products, consumer goods, wellness, and licensing opportunities across multiple categories.

Do you assist with licensing and IP protection?

Yes. We guide brands through licensing deals, structure royalty programs, and ensure intellectual property protection to safeguard your brand equity.

Can you support product development and sourcing?

Yes. From concept to delivery, we advise on product design, supply chain optimization, and sourcing partners to make sure your products are scalable, cost-efficient, and retail-ready.

Do you provide training for in-house teams?

Absolutely. We often build systems and train your internal teams so you’re not just outsourcing growth — you’re building lasting capability within your organization.

Results & Growth

What results can we expect from working with Sport Culture Advisors?

Our clients typically see 25–50% sales growth within 12 months, stronger global market positioning, and expanded licensing or retail partnerships.

How quickly can we see results?

It depends on the project, but many clients see measurable improvements in sales structure, licensing opportunities, or market visibility within the first 90 days.

How do you measure success?

We set clear KPIs at the start of every engagement, focusing on revenue growth, expanded distribution, licensing deals, or operational improvements.

Can you help us prepare for investors or retail buyers?

Yes. We develop pitch materials, investor decks, and go-to-market plans that position your brand as a credible and scalable partner.

Do you offer workshops or one-time strategy sessions?

Yes. For brands not ready for a full engagement, we offer half-day or full-day workshops that provide actionable strategies and roadmaps to guide your next steps.

Global Reach

Do you work internationally?

Yes. Our team has deep global experience, with past leadership roles in Europe and partnerships across Asia and North America.

Can you help us with U.S. retail expansion?

Absolutely. We have decades of experience introducing international brands into U.S. retailers, building sales structures, and negotiating with key retail partners.

Can you help us expand beyond the U.S.?

Yes. We’ve guided brands in Europe, Asia, and Latin America and can connect you with international distribution, licensing, and sourcing partners.

Getting Started

How do you charge for your services?

Engagements are structured as retainers or project-based fees depending on scope.

How do we get started?

The first step is to schedule a consultation. We’ll learn more about your goals and challenges, then create a tailored roadmap to scale your brand globally.